Originally from Auckland, Amanda settled in the South Island armed with a film degree and a passion for telling NZ stories, drawn to the endless space, diverse and epic locations. Trained with TVNZ, worked on features, then directed NZ’s first competitive short film festival in Canterbury which lead her into producing award winning short films.
During this time lead her into the fast paced commercial sector. After working with many of the top commercial companies in Auckland, was lured around the world to freelance line produce a wide range of advertising commercials for print and television working with brands like BMW, Descente, Audi, Vodafone, Porsche, Nike, Nespresso, Toyota, American Express, Mercedes, Nissan, Subaru, Bridgestone, Visa and more. Over the last 20 years she has produced a diverse range of quality, award winning campaigns and is passionate about developing capability and capacity with a collaborated connected approach for the future growth of our screen industry here in New Zealand.